By: Mark Patton
ATOM TICKETS TEAMS UP WITH LIONSGATE ON EXCLUSIVE
‘MORPHIN MONDAYS’ PROGRAM FOR “SABAN’S POWER RANGERS” MOVIE
Fans will receive exclusive content, movie ticket deals and social giveaways each Monday prior to film’s March 24 release. Advance tickets for “Saban’s Power Rangers” on sale today
LOS ANGELES and SANTA MONICA, CA, March 6, 2017 – Advance tickets for “Saban’s Power Rangers” go on sale today and Atom Tickets, the first-of-its-kind theatrical mobile ticketing platform, has partnered with global content leader Lionsgate (NYSE: LGF.A, LGF.B) to launch “Morphin Mondays” in support of the highly anticipated film, which debuts in theaters nationwide on March 24, 2017. The “Morphin Mondays” promotion includes exclusive content and deals each Monday leading up to the film’s release—March 6, March 13 and March 20.
Starting today, Atom users have the chance to purchase their ticket for “Saban’s Power Rangers” for just $5 when they invite five friends to see the movie with them via the Atom Tickets app. The program plays off the team of five Power Rangers and takes advantage of the app’s integrated social experience that allows users to invite friends to a movie without paying for them. Each person invited has the opportunity to get their own $5 ticket by inviting five other friends to join the group, further fueling the program’s virality.
“Atom is the only ticketing app that focuses on movies as a group experience,” said Matthew Bakal, executive chairman and co-founder of Atom Tickets. “Pairing the social appeal of Power Rangers with our app’s proprietary invite technology, ‘Morphin Mondays’ encourages users to plan a night out with their friends to see this entertaining new film and taps into the audience’s desire for shared experiences.”
In addition to Morphin Mondays, today Atom unveiled an exclusive Power Rangers movie poster that can only be seen on the Atom platform. A few lucky fans will receive the exclusive poster signed by the cast via social media giveaways.
Directed by Dean Israelite, the film stars Dacre Montgomery, Naomi Scott, RJ Cyler, Becky G and Ludi Lin as the Power Rangers and also features Bill Hader, Bryan Cranston and Elizabeth Banks. The movie follows five ordinary teens who must become something extraordinary when they learn that their small town of Angel Grove—and the world—is on the verge of being obliterated by an alien threat. Chosen by destiny, our heroes quickly discover they are the only ones who can save the planet. But to do so, they will have to overcome their real-life issues and before it’s too late, and band together as the Power Rangers.
Atom Tickets is a game-changing mobile app and website that is revolutionizing the movie ticketing industry to make movie experiences faster, easier and more social than ever. Atom lets users pre-order movie tickets and concessions and provides a VIP experience that includes bypassing lines at theaters. The user-friendly platform also lets moviegoers watch trailers, read reviews and coordinate movie outings with friends while allowing each person to pay separately with just a few simple taps.
How Atom Tickets Works:
Atom Tickets re-imagines the most convenient way for users to plan a night out at the movies. The free app and website provide relevant reviews, trailers and synopses to help customers make the best decision on what to see. Moviegoers may then invite friends (via Facebook or their contact lists) to purchase their own tickets to join them. Atom offers streamlined ordering of tickets and concessions from any Android or iOS phone. At the theater, users go directly to the ushers and concession counters, where they simply scan a QR code at tablet kiosks. Paper tickets and IOUs have been replaced by Atom’s innovative platform, which keeps all plans, messaging, payment and tickets in one place.
About Atom Tickets
Atom Tickets is the first-of-its-kind theatrical mobile ticketing platform. Through its patent pending recommendation and personalization technology, Atom Tickets allows consumers to search for films instantly, invite friends, buy tickets, pre-order concessions and more. Enabled on 15,000 screens across the U.S., the platform’s innovative marketing capabilities help studios, exhibitors and brands maximize revenue opportunities. Atom Tickets is available as a free app in theApple App Store and the Google Play Store and online at atomtickets.com.
Lionsgate (NYSE: LGF.A, LGF.B) is a vertically integrated next generation global content leader with a diversified presence in motion picture production and distribution, television programming and syndication, premium pay television networks, home entertainment, global distribution and sales, interactive ventures and games and location-based entertainment.
With the acquisition of Starz, Lionsgate adds to its portfolio of businesses the flagship STARZ premium pay network serving 24.3 million subscribers and the STARZ ENCORE platform with 31 million subscribers. The combined company will operate five over-the-top (OTT) streaming services and the STARZ app delivering content directly to consumers.
The Company’s feature film business spans eight labels and includes the blockbuster The Hunger Games franchise, the Now You See Me series, the box office blockbuster La La Land, which won six Academy Awards®, the hit franchise sequel John Wick: Chapter Two, double Oscar winner Hacksaw Ridge, Tyler Perry’s Boo! A Madea Halloween, CBS Films/Lionsgate’s Hell or High Water, Roadside Attractions’ critically-acclaimed Manchester by the Sea, Codeblack Films’ breakout concert film Kevin Hart: Let Me Explain and Pantelion Films’ Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S.
One of the largest independent television businesses in the world, Lionsgate’s slate of premium quality series encompasses nearly 90 shows on more than 40 different networks. These include the ground-breaking Orange is the New Black, the fan favorite Nashville, the syndication success The Wendy Williams Show, the hit drama The Royals, the acclaimed Casual, the breakout success Greenleaf and hit STARZ series including Outlander, Black Sails, Survivor’s Remorse and Power, the second highest-rated premium pay television series of 2016.
Lionsgate’s home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rates. Lionsgate handles a prestigious and prolific library of more than 16,000 motion picture and television titles that is an important source of recurring revenue and serves as a foundation for the growth of the Company’s core businesses. The Lionsgate, Summit Entertainment and Starz brands are synonymous with original, daring, quality entertainment in markets around the world. www.lionsgate.com
About Saban’s Power Rangers
Saban’s Power Rangers franchise is the brainchild of Haim Saban, creator and producer of the original “Mighty Morphin Power Rangers” hit series that launched in 1993. Following its introduction, “Power Rangers” quickly became the most-watched children’s television program in the United States and remains one of the top-rated and longest running kids live-action series in television history. The series follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. It is seen in more than 150 markets, translated into numerous languages and a favorite on many key international children’s programming blocks around the world. For more information, visitwww.powerrangers.com.